• Flexible work arrangements with an average of two days a week from Hepburn Bathhouse House
• Full time position

The Hepburn Bathhouse & Spa is an iconic tourist destination and award-winning spa located in the heart of Australia's Spa Capital nestled in the Hepburn Mineral Springs Reserve near Daylesford 90 minutes from Melbourne. 

The Role

Tourism at Belgravia is a rapidly growing area of our business, currently consisting of 41 Holiday Parks, Boutique Luxury accommodation, Hot & Mineral Springs across Australia with other developments in the pipeline. This role will encompass all Tourism brands within the organisation but have a key lens on wellness and hot springs in Australia.

The Marketing Manager Wellness & Tourism AU will report into the CMO, will align with the GM of Wellness and work closely with the Head of Guest Experience, Head of Digital and Head of Communications. While focused on Hepburn Bathhouse, this role also encompasses future wellness opportunities at Belgravia Leisure.

Roles and Duties:

This position aligns with our C.L.E.A.R values and reports to the CMO.

Customer Focused

• You will be group owner of Australian Tourism brand guidelines whilst ensuring local relevance, both culturally and from a visitor experience perspective. Such brand goals will always align with business objectives.
• All campaigns you deliver are developed and refined with the guest at their heart, and are dedicated to increasing revenue and are supported where necessary by PR.
• As a social media expert, you will be responsible for building and rolling out the social media calendar across all key social channels
• You will understand the customer guest journey on site and through the pre-arrival journey. Your marketing plans and strategies will align with this.
• You will work with the Head of Design to brief and develop high quality creative assets for campaigns and communications in accordance with brand guidelines that entice and engage the core and secondary guests.

Leadership

• You will line manage, mentor and coach the Marketing Executive and Coordinator for BPro Parks
• You will work with the CMO and for GM of Wellness to create and manage the development & execution of domestic marketing strategy as well as ownership and implementation of an international Trade strategy.

Accountability

• You will develop and roll out high quality and effective marketing materials that align with the overall brand, product, vision & strategy – digital and print.
• You will deliver and respond back to strategic plans, with the aim of driving visitation to meet targets and drive secondary spend.

Results

• You will work with department leads to develop an annual marketing strategy and campaign initiatives as outlined in the strategic plan. This includes participation in leadership circles supporting each brand segment.

Excellence

•  You will continually seek best practice by challenging the current strategy and highlighting areas of weakness. You will ensure all activities align with the ethos and goals of the brand.

You will have experience

• Tertiary qualification marketing or similar
• 8 years+ working experience in and passion for the tourism marketing industry
• Demonstrate strong connections and relationships to the Tourism industry, regionally, nationally and internationally
• Excellent written and verbal communication skills including presentation
• A passion for delivering strong social media engagement
• Strong IT skills with working understanding of Microsoft packages
• Exposure to digital marketing and website applications
• A right to work FT in Australia

Summary of Marketing platforms

• Google Analytics
• Facebook
• Broadcast
• Word Press
• Clickdimensions
• Microsoft Dynamics
• OTA’s

If you are a passionate person who realises the tremendous opportunity that this role offers and want to utilise your skills and passion in a dynamic tourism and wellness business, we want to hear from you. Apply now!

We will provide innovative recruitment strategies to remove any barriers that may prevent potential suitable applicants. These includes: 

• A dedicated contact person to receive expressions of interest in the job, and complete a verbal job application during which the person answers questions over the telephone. 
• Allowing a short video submission describing their application for the job
• Allowing a support person during an interview

We value diversity and encourage people from different backgrounds to apply, including Aboriginal and Torres Strait Islander peoples, people from culturally and linguistically diverse (CALD) backgrounds, people of any age or gender, people identifying as lesbian, gay, bisexual, trans and gender diverse, intersex and/or queer (LGBTIQA+) and people with disability.

We are committed to providing a child safe environment. Please refer to our child safety framework. Successful applicants will be required to obtain a national police check and a Working with Children check.