Paid Media Specialist

Hybrid | Sydney or Melbourne (3 days in office)

We’re looking for a performance‑driven Paid Media Specialist to own and optimise paid digital marketing activity across Belgravia Leisure’s diverse venue network.

This is a hands‑on role for someone who loves being in platforms, building and optimising campaigns, while also bringing clear insights and recommendations to the table. You’ll manage always‑on paid channels, support central campaign rollouts, and play a key role in identifying growth opportunities through digital marketing.

You’ll join a collaborative, high‑impact marketing team working across aquatic centres, health clubs, wellness, golf and community venues throughout Australia and New Zealand - contributing to meaningful outcomes in the communities we serve.

The Role

The Paid Media Specialist sits within the central Marketing team and reports to the Head of Marketing (Consumer). This role is hands‑on and execution‑focused, owning always‑on paid marketing activity, supporting central campaign rollouts, and delivering performance insights and growth recommendations across Belgravia Leisure venues.

This role works closely with Brand Marketing, Creative and Digital stakeholders to ensure paid activity is effective, on brand and continuously optimised for ROI. This is a marketing performance and execution role and does not include digital platform or systems ownership.

This is a role with real ownership and visibility, where your work directly impacts venue performance.

About you

You are a proactive, performance‑driven marketer who is comfortable being hands‑on in paid media platforms, and equally confident recommending improvements and new ideas.

You’ll bring:

• Strong ownership and accountability for outcomes
• An analytical, commercial mindset - you use data to tell a clear story
• A test‑and‑learn approach and curiosity for optimisation
• Confidence communicating insights and recommendations clearly
• A collaborative approach, working well with brand, creative and venue teams
• Excellent organisation and attention to detail across multiple priorities

If you thrive in fast-paced dynamic teams and want to contribute to supporting community health and wellbeing – then this could be the job for you!

Sound like a role you would be interested in? Apply now!

Key Responsibilities:

• Manage and optimise always‑on paid digital advertising across multiple venue locations
• Build and optimise Meta Ads campaigns; oversee Google Ads performance in partnership with an external consultant
• Monitor performance, manage venue‑set budgets, and ensure effective pacing and ROI
• Produce monthly and quarterly paid media performance reports with clear insights and recommendations
• Partner with Brand Marketing and Creative teams to test, optimise and refresh ad creative (including video)
• Identify digital growth opportunities and recommend improvements across channels, audiences and formats

Experience

• 3–5 years’ experience in a paid digital or performance marketing role
• Hands‑on experience managing paid media campaigns across Meta (required)
• Strong ability to scale - experience across multi brand campaigns (preferred)
• Understanding of Google Ads (nice to have)
• Strong understanding of performance marketing, optimisation and reporting
• Experience working with Google Analytics and ad platform reporting tools
• Ability to translate data into insights and recommendations
• Australian resident

The Company

Belgravia Leisure is part of the Belgravia Health and Leisure Group (BHLG) and is the fastest growing leisure organisation in Australia. Our core areas of business and facilities stewardship include health clubs, wellness and spa, golf, aquatic, and sporting venues in 250 locations across Australia and New Zealand.

We are in an exciting period of growth and look to continue to diversify and deliver results while being a strong community citizen. With an annual turnover in excess of $180m, the group are looking for the best and brightest to assist with taking the organisation into the future.

A position description has been provided for your reference as an attachment to this listing.

If you’re passionate about performance marketing, enjoy hands‑on execution, and want to see your work make a real impact across communities- we’d love to hear from you. Apply now.

We value diversity and encourage people from different backgrounds to apply, including Aboriginal and Torres Strait Islander peoples, people from culturally and linguistically diverse (CALD) backgrounds, people of any age or gender, people identifying as lesbian, gay, bisexual, trans and gender diverse, intersex and/or queer (LGBTIQA+) and people with disability.

We are committed to providing a child safe environment. Please refer to our child safety framework. Successful applicants will be required to obtain a national police check and a Working with Children check.